“Unveiling Secrets: Hollay Ghadery’s Journey from Book Publicist to Memoirist in ‘Fuse'”
MDH: What would you advise the nonfiction author who hates social media and doesn’t have much of an online presence? And related, how much self-promotion do you expect from your authors?
HG: I encourage all authors to get on at least one social media platform. If you’re not social media savvy and are only going to pick one, it’s probably not going to be TikTok, although there is a thriving literary and nonfiction readership there. However, BookTok tends to focus on romance and genre fiction, like fantasy. Instagram is usually a good place to start, and then you’re automatically with Facebook too. Bluesky is pretty cool for an X alternative without the icky, slimy guilt.
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