“Unveiling Secrets: Hollay Ghadery’s Journey from Book Publicist to Memoirist in ‘Fuse'”
MDH: Is the job of a book publicist the same in Canada as it is in the US?
HG: I gather it is, yes. Every publicity firm does things a little bit differently, but it’s basically the same: reaching out to traditional media, earned media, legacy media, occasionally looking into paid media, setting up events, readings, occasionally looking at festivals, and working with new media, whether that’s podcasts, social media, and blogs.
MDH: Could you tell me more about paid media?
HG: Paid media is coverage that you pay for. I don’t do much paid media with my clients. There are a lot of scams out there. For example, someone will say, “Oh, give me $300 and I guarantee you a review in The Washington Post.” Earned media is coverage you get without paying, like Kirkus Reviews and Publishers Weekly, but you can pay for spots there as well, so there are some media that cross borders. But there are certain paid media platforms like Kirkus and Bookstr, which is a really big platform out of New York City that does organic content and has a lot of reach. Bookstr has paid media, and they do a really good job. So, there are some paid media that I would say are worth it, but I encourage people to be careful.
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