“Unveiling Secrets: Hollay Ghadery’s Journey from Book Publicist to Memoirist in ‘Fuse'”
For social media, don’t only look at the platform and the followers, look at engagement. If somebody has 20,000 followers, but only 10 likes per post, that’s terrible, and probably most of their followers are bots. Good engagement, about 3% of total followers, is actually hard to get. If it’s less than 3% it’s probably not legit. Or if it is legit, you probably don’t want to trust their promotion expertise.
MDH: And what about non-traditional media?
HG: There’s a lot of new media that’s coming in and sweeping into where traditional media used to be. It’s a bit like the Wild West sometimes, but it’s filling a very necessary need. Something that River Street does that’s quite different from a lot of publicity firms, is we create organic content. On our website we put up blogs, special interviews, features and excerpts, and we spotlight authors on our social media.
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