“Unveiling the Hidden Recipe: What Makes ‘Craft’ a Transformative Ingredient in Creativity?”

"Unveiling the Hidden Recipe: What Makes 'Craft' a Transformative Ingredient in Creativity?"

This is really good news, folks. It means that writing is fundamentally egalitarian. Each and every one of us who writes has the potential to move a reader deeply. Genuine engagement — what Minnesota’s literary matriarch Brenda Ueland called “interestingness,” other writers call passion or ache or curiosity, and I call open-heartedness — is foundational to a fruitful creative process. Have you ever sat through a memorial service at which a grieving grandchild read a coarse but genuine rendering of the departed one’s life and set everyone weeping? Have you ever received a card that touched you so profoundly you saved it for years? When I taught seventh grade, my struggling students floored me with their poetry; it was raw and real because they put their hearts into it and spoke the truth.

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