“Unveiling the Hidden Recipe: What Makes ‘Craft’ a Transformative Ingredient in Creativity?”
“Interestingness” comes naturally, if we let it. And it’s infectious. “The reader has a feeling and utters it from his true self,” Ueland teaches. “The reader reads it and is immediately infected … This is the whole secret of enchantment.”
Sure, literary skill, effort, a lively voice, a sharp wit, wild imagination, sheer talent and any number of other qualities increase the effectiveness of our writing. But they’re all gravy.
The meat-and-potatoes, the substance that feeds both writer and reader and without which there is no meal, is an open heart. Why? Because when our heart is open, we’re open to change. Re-vise, re-spect, see again: Revision is the humility to receive what we’ve seen and represent it anew on the page. It’s also the willingness to change how we see, the patience to look again, and again, and again; it’s the fortitude to honor something, anything, beyond ourselves with sustained attention.
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