Why Most Content Writers Get Conversational and Formal Writing Completely Wrong—And How You Can Master Both!
Word Wise: Practical Writing Tips for Freelancers and Solopreneurs
… and why so many writers are ditching formalities
2 hours ago
Which of the following is easier for you to read and understand?
Example 1: When analyzing the effectiveness of various communication techniques, it is important to understand the distinctions between conversational writing vs formal writing.
Example 2: What’s the difference between conversational writing vs formal writing? Here’s a simple way to think about it.
I chose #2, too.
This is a good example of conversational writing vs formal writing.
- Conversational writing sounds like you’re talking to a friend.
- Formal writing sounds serious and professional.
Yes, there’s a place for both. But why does this matter to you and me, dear writing friend?
Conversational writing vs formal writing: Given a choice, which do readers prefer?
Your first consideration is your reader’s preference. Your words are not for you. They’re for your reader, to help him understand your point easily.
So, which style do readers prefer?
Conversational writing. Hands down. Data proves it.
When marketing expert Montana Thomas posted the same content in both conversational and formal tones, 247% more readers read the conversational version — and spent 3 ½ times more time reading it than the formal one.
The choice makes sense. When I read formally written content, I have to think too hard. I’ll do it if I must. But I’d rather not.
However, as a writer, I cannot simply ditch all my formal tones and go completely casual on the written page.
And you can’t either. Certain situations are laidback and relaxed. Others require more decorum. Which is which?
What is conversational writing — and what is formal…
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