Why Not Being a “Writer” Is Your Biggest Secret Weapon for Creating Powerful Content
Ever wonder why writing feels like an exclusive club where only pros get the key? Well, what if I told you that the real magic happens not with the seasoned scribes, but with the ones who haven’t touched a keyboard since floppy disks were a thing? Writing, much like yoga, isn’t just for the flexible maestros — it’s a lifeline for those who creak and groan just bending down to tie their shoes. Your brain? Oh, it’s aching to be decoded, to spill its hidden treasures. And guess what? You’ve got a whole crypt of sparkling gold tucked away inside your noggin, buried beneath the chaos and cobwebs. The catch? You’ve got to grab the shovel and start digging — because nobody ever unearthed riches by standing still.
Ready to crack open that mysterious vault in your head and claim your treasures? Let’s dive in together.
Oh So Clear
Your brain wants to be understood
Dental floss isn’t just for dentists.
Turtlenecks aren’t just for turtles.
And writing isn’t just for writers.
You see, writing when you’re a skilled wordsmith is like doing yoga when you’re already flexible. Sure, it’s nice. But you know who should really do yoga? The person who, when bending down to tie their socks, groans with such prehistoric agony that seismologists classify it as tectonic activity, a Vatican task force declares it a dark omen, and archaeologists show up with shovels because they believe a thousand-year-old tomb has just been opened.
Likewise, the one who should really be writing isn’t the pro writer. It’s the one who hasn’t typed a sentence since Microsoft’s Clippy was a thing — the one who thinks they have nothing to say and, when asked “Got anything interesting to share?” just silently opens and closes their mouth like a goldfish.
But why? Why bother writing if you’re not a writer?
Well, for the same reason people start a diet or fitness plan. It’s not because you’re in great shape that you should get started. It’s precisely because you’re not. Nobody ever looked at a marathon runner and thought, “Now there’s someone who should really take up jogging.”
In the same way, it’s the non-writer who will benefit the most from writing.
You see, writing is a shovel. And you’re an archaeologist. And that crypt you’re opening? That’s your head. And you know what’s in that head besides the occasional terrifying skeleton you swore you’d buried for good? Gold! That’s right! Shiny, sparkling, and undeniably valuable gold!
And you won’t find any of it until you start digging.
The hidden gold in your head
You may be a genius, or you may be the person who once tried to push a door marked “pull” for a solid minute before someone took pity on you. But regardless, I know there’s gold in your head. There’s something meaningful and true about yourself hidden in that noggin of yours — like a strong opinion, a forgotten memory, a…
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