Why This Bestselling Author Is Begging Writers to Stop Hijacking His Social Media—And What It Means for Your Book Launch
Parasite Marketing, an unethical practice, is when someone attempts to capitalize on someone else’s popularity by using that person’s or company’s public platform in an attempt to garner sales of the parasite’s own products.
I’m going to say something that probably needs to be said a little more often in the author world. Nothing irritates me more than when another author promotes their book on my social media pages without asking permission first.
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