“Why Zingers Might Be Sabotaging Your Conversations: Uncovering the Hidden Costs of Clever Comebacks”
Here’s how it works.
Somebody posts a zinger on a social media platform. It’s often about religion or politics, and it’s often a meme that simplifies and misrepresents somebody else’s beliefs into something ridiculous. Then it skewers that misrepresentation.
If nobody responded to the zinger post, it would just die. But if it’s outrageous enough, somebody on the other side will get angry, and they’ll respond with their own zinger. The algorithm notices this and shows it to more people. Then the original poster responds with a new zinger. That’s more juice for the algorithm, and it shows the post to more people. And so it escalates.
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