WordPress vs. Substack: Which Platform Holds the Secret to Exploding Your Newsletter’s Growth?
What does “owning your content and subscriber list” actually mean? It means your content and audience data belong to you, not the platform. You can export everything at any time, switch to different hosting, or change platforms entirely. With Substack, your audience relationship is mediated through their platform—if they change policies or shut down, rebuilding becomes much more difficult.
Can I customize my WordPress newsletter’s appearance? Yes, extensively. WordPress.com offers numerous themes, color schemes, custom fonts, logos, and layout options. You can create a unique brand identity rather than looking like every other newsletter on the platform.
