WordPress vs. Substack: Which Platform Holds the Secret to Exploding Your Newsletter’s Growth?
- You want the fastest possible setup
- You’re comfortable with permanent platform dependency
- You don’t mind paying 10% of your revenue indefinitely
- You have no plans to expand into e-commerce, courses, or forums
- You’re willing to accept limited customization and branding options
Choose WordPress if:
- You want to own your platform and audience completely
- You value long-term cost savings over short-term convenience
- You plan to grow beyond newsletters into a full online business
- You want superior SEO and organic discovery capabilities
- You prefer maximum customization and branding control
- You want the security of platform independence
- You’re comfortable with some technical maintenance
Specifically Choose WordPress.com Newsletter if:
