“Confronting the Unconventional: The Unexpected Feedback That Changed My Writing Forever”

Receiving feedback is an omnipresent experience for writers, but let’s be honest—it’s often a nerve-wracking roller coaster! After more than six years in the game, you’d think I’d have mastered the art of detachment. Yet, that buzzing feeling of dread as I hit “send” has stubbornly not gone away. “What will they think?” “Did I nail the target audience?” “Please, let there not be a typo!” The anticipation can be almost unbearable. So, what happens when you get feedback that feels like a slap in the face? Is it a reality check or just an unfortunate oversight? In my recent encounter, the critique left me pondering not just my writing skills but also the quirks of client expectations. Join me as I unpack the tangled web of professional critique—and whether it’s possible to ever truly get used to it. It might just make you chuckle… or cringe in empathy. LEARN MORE.

I thought I’d gotten used to it

Photo by Letícia Gurgel: https://www.pexels.com/photo/blue-click-pen-on-white-notebook-7510783/

Receiving feedback on the texts you write is part of our writing profession. But receiving feedback is one thing for me.

Still, I thought I’d gotten used to something after all those years of writing.

The feedback I received recently… arrived.

I put blood, sweat, and tears into my texts. And even with more than 6 years of writing experience: I still feel a healthy tension as soon as I click the send button.

‘What would the customer think? Does the text resonate with the target group? I haven’t made a spelling mistake, have I?

When the digital carrier pigeon returns a little later with customer feedback, the tension is twice as high. It was also on that Thursday that I received the most bizarre feedback I’ve ever received.

“It’s a bingo of buzzwords with no regard for the target group”: was the client’s short but powerful response.

The day before I had sent a draft text. If you’re thinking now: ‘Well, that feedback isn’t so bad, is it?’ I thought differently about it at the time. Initially, I had worked hard on this text and was very proud of the result. Just as I am with every text I deliver.

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