Discover the Unexpected Secrets Behind 15 Brands and Personalities You’ll Wish You Followed Sooner
Blair Thomas, eMerchantBroker
8. Ellen DeGeneres
“Ellen DeGeneres has a great personal brand that is centered around humor and being a good person. We can all learn from her how to not take ourselves so seriously and create a greater vision for our businesses that help other people.”
9. Supreme
“The clothing brand Supreme has used scarcity as its core branding strategy, attracting celebrities to endorse the product (Supreme has never paid for a celebrity endorsement) because the product is so exclusive and hard to access. As a result, they landed a collection with Louis Vuitton, a global brand who wanted in. Consider small product runs to generate hype around your brand.”
