Discover the Unexpected Secrets Behind 15 Brands and Personalities You’ll Wish You Followed Sooner
Diego Orjuela, Cables & Sensors
10. Oliver Reichenstein
“I’m constantly impressed by Oliver Reichenstein, a founder of iA inc., a design consultancy. iA uses a mix of branding techniques: great work, deeply thought-out content and popular conference talks, plus sidelines like the popular iA Writer app. iA eschews almost all the bells and whistles of modern online branding and focuses on the fundamentals: great work and truly influential content.”
Vik Patel, Future Hosting
11. Dave Portnoy
“The “Stool Presidente” has done such a brilliant job of creating a persona that has made him loved by millions. This in turn has driven the wildly popular Barstool brand. He found a way to appeal to the common man in a way not many brands have yet realized. He’s created an army of sports fans by making them feel a part of something. Brick by brick, he branded Barstool to salt-of-the-earth people.”
