The Hidden Truth Behind Why Fonts Fail and Stories Triumph in Selling Books
Here’s what really matters…
- Good information (if the book is non-fiction) or a good story (if the book is fiction).
- Proper editing (well-written, concise writing that is free of grammar and spelling errors.).
- A professional cover.
Often, authors do all this crazy formatting before they submit the manuscript for publication. And, by doing so, cause themselves delays and extra expenses. Here’s why.
Just about every self-published book (and many traditionally published ones) on the market is manufactured through a process called print-on-demand. The book exists simply as a digital file. When a customer places an order for the book, that digital file gets transmitted to a printing press and out pops a physical book.
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