The Hidden Truth Behind Why Fonts Fail and Stories Triumph in Selling Books
When you pay a setup fee to a company like BookLocker, you are paying in part for someone to take the manuscript and turn it into the digital file. The printer’s requirements are often at odds with any file settings or fancy formatting contained within the original manuscript. Bottom line: All of that fancy formatting has to be stripped out or re-engineered, costing time and money.
Moreover, ebooks (Kindle, Nook, iPad, etc.) have entirely different formatting requirements. When the manuscript gets to this stage, any complex formatting also has to be completely undone. Otherwise, the text of the book will not display correctly on the various ebook reading devices.
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