The Shocking Truth About How Cover Designs Secretly Destroy Your Book’s Success!
Newsflash: The vast majority of book sales occur online. And, your cover is the FIRST thing a potential reader sees when your book pops up in their search results!
Sure, there are rare exceptions where you’ll find a self-published book in a store. But, primarily, shoppers are going to first see your book on a search results page, just like this:
Anything stand out to you? It’s the covers, right? When browsing search results (which is how online shoppers shop), the first piece of marketing material one sees is the cover. In fact, when people are searching, it is the only piece of information first available (aside from the book’s title and the review stars) on which to make a judgment about a book.
