The Shocking Truth About How Cover Designs Secretly Destroy Your Book’s Success!

This is why it is so important to have a professional cover. It is the first thing on which a potential buyer judges your book. A quality cover signals a quality book.

Remember this handy alliteration (that I just made up, and it is also the namesake of this article): “Crummy covers crush clicks.”

Here are some cover design tips:

  • It needs to be at least as good, and preferably better, than competing books. (In other words, know your competition before you start designing.)
  • Use fonts that are readable all the way down to 150 pixels x 220 pixels. (That is the typical image size one would see on a search results page.)
  • There should be plenty of contrast between the text and the background. (Black background + gray text = no good.)
  • Use bright colors and interesting patterns to make the cover stand out. (Remember, the buyer will see it in a list with a bunch of competing book covers.)

Bonus tip:

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