The Surprising Question That Could Make or Break Your Next Big Opportunity
That’s when I realized I was asking myself all the wrong questions. I was focused on what the opportunity looked like from the outside – the prestige, the money, the career trajectory. But I wasn’t asking the one question that actually mattered: does this fit who I am right now?
The trap of impressive opportunities
Here’s what I’ve learned from my years working with clients on personal branding and career transitions: we’re incredibly good at being seduced by opportunities that sound good on paper.

