The Surprising Reason I Refuse to Ask Anyone to Buy My Book – And Why It Works
People can’t buy a book they don’t know exists. But I believe promotion works best when it’s built on a foundation of generosity. Give away your expertise. Share your knowledge. Solve problems. Be authentic. But build relationships first.
Then, when you do tell people about your book, it feels like you’re offering another resource instead of making another sales pitch.
In my experience, readers don’t buy books because they are pressured into it. They buy books from authors they’ve come to know, trust, and appreciate. So build the relationship first.
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