Unlock the Hidden Secret to Perfectly Aligning Your Brand Messages and Values—And Watch Your Business Transform!
Matthew Capala, Alphametic
2. Explicitly Discuss Your Values
“Listing out a few values for your brand isn’t enough. You need to discuss what those values mean. If your organization values diversity but your board and executives all come from similar backgrounds, you need to discuss what your organization is doing to improve diversity in leadership long before you start planning brand messaging about your organization’s commitments to diversity.”
Thursday Bram, The Responsible Communication Style Guide
