Unlock the Hidden Secret to Perfectly Aligning Your Brand Messages and Values—And Watch Your Business Transform!
3. Remember Every Employee Represents Your Brand
“This is a valuable lesson I learned in high school while working at a little corner deli in New Jersey. Your customers can always buy similar products elsewhere. What they’re really paying for is your service. Every person in your organization, from the janitor, to the doorman, to the CEO, represents the brand, and the message should never change: quality, consistency, and training.”
Ali Mahvan, Sharebert
4. Have a Personal Cabinet
“When attempting to reconcile your brand messages with your values, it may not be the best idea to consult with fellow team members. They might be biased in ways that you can’t observe. Instead, my advice is to consult a personal group of friends or close family members that share your values. This is the best way to truly ascertain if your values are honestly and genuinely being represented.”
