Unlock the Secret Branding Strategies Top Experts Don’t Want You to Know
5. Don’t Split Test
“I’m on the radio every day and I notice some of my peers in the space have incredible personalities on the air, but not so much in real life, and vice versa. Doing this causes confusion for people interacting with you and leaves an intriguing taste in one’s mouth. Instead, be the already awesome you. It’s simple: People connect with people who are like themselves or like who they want to be.”
Abhi Golhar, Real Estate Deal Talk
6. Put Yourself in Their Shoes
