Unlock the Secret Branding Strategies Top Experts Don’t Want You to Know
Luigi Wewege, Vivier Group
8. Underdress and Over-Deliver
“There is nothing better than walking into something slightly underdressed and completely over-delivering value-wise. I’m not suggesting being disrespectful, but being unique, having long hair or wearing jeans is a great trademark for people whose work is brilliant. If you are that confident in the value you provide, your brand can be more noticeably more casual and unassuming.”
Matt Wilson, Under30Experiences
9. Play the Long Game
“There’s a higher return on investment by engaging with one or two people offline as opposed trying to interact with every single person on social media or at events. Whenever I’m trying to build my brand (which is daily), I always aim for one great conversation a day. Whether it’s a potential customer, mentor, employee or influencer, it’s about consistency. Imagine the benefit of engaging one new person a day for a month.”
