Unlock the Secret Formula: 15 Surprising Ways to Make Your Brand Truly Unforgettable
How can I find my niche and define what is unique about my personal brand?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
1. Be Genuine But Be Different
“People see right through fakers, so make sure your personal brand reflects who you really are. Find what the leading social influencers are doing and find something different to take a different segment of the market. I am in the fitness industry, which is full of individuals with no kids and disposable income. My personal brand is that of a family man who runs two successful companies and raises three kids.”
Marc Lobliner, TigerFitness.com and MTS Nutrition
2. Find a Balance Between Passion, Knowledge, Profitability
“Everyone is always talking about “niche marketing” like it’s the easiest thing in the world to figure out. Finding a niche is easy, but it’s not so easy to find one that you are interested in, knowledgeable in and also want to create a business around. Before jumping into your next niche focus, be sure it applies to those three factors and that it also shows off your expertise.”
3. Don’t Forget to Be Human
“Marketers look around and see competition. Human beings look around and see other human beings. The best personal brands are the ones that make one-to-one connections from which to derive value. Thus, it’s less important to stand out and more beneficial to be human.”
Logan Lenz, PartsMarket
4. Answer “What Would Happen If I Stopped Tomorrow?”
“To identify what makes your brand unique, ask yourself the question: “If I stopped providing services tomorrow, what would customers miss the most about what I offer?” This is what makes you special and different from other brands.”
Rachel Beider, Massage Greenpoint, Massage Williamsburg
5. Do Something You Would Do for Free
