Unlock the Secret Formula: 15 Surprising Ways to Make Your Brand Truly Unforgettable
“Dr. Seuss had it right: “No one is youer than you.” Be true to who you are. Authenticity goes a long way in entrepreneurship, as customers and investors see straight through facades. Credibility establishes a strong foundation with others. No need to be a distraction to yourself while trying to be someone you’re not.”
Jessica Gibson, Ariel Precision Medicine
14. Run a Competitive Analysis
“Take a look at your competitors, compare topics and figure out the intersection between the topics they are talking about and the most popular questions online relating to your industry. Dive deeper into topics people aren’t diving that deeply into, and you’ll be able to find and develop a loyal niche for your personal brand.”
15. Create a Personal Brand Blueprint
“Finding your niche can seem daunting but there is an exercise you can do that makes it much easier. Start by creating a three-circle Venn diagram: One lists your strongest skills/expertise, another your strongest passions, and the third lists the market’s strongest needs. Once the lists are done, pick the top choice from each and you now have the theme of your personal brand.”
Dan San, Meural
