Unlock the Secret Formula Behind Your Massively Transformative Purpose and Change Everything Forever
Part 1 of the book covers Motivation, the thing that keeps you going. Kotler breaks Motivation down into several elements, and I can’t possibly cover them all here. But one of the elements seems to be the key. Kotler calls it the Massively Transformative Purpose. MTP for short.
What is a Massively Transformative Purpose?
An MTP is that impossible thing that you want to achieve that will make the world a better place. It’s not merely something that will make you rich. Or famous. Or attractive. Those are all fine things, but they’re all self-centered and they won’t take you very far. Your MTP needs to be something that transcends yourself. It’s bigger than you, and it’ll carry you farther than some selfish desire. That’s just the way you’re wired, neurologically.
