Unlock the Secret Formula Behind Your Massively Transformative Purpose and Change Everything Forever
A good MTP is always a bit vague. Miss America contestants are famous for all wanting to achieve “world peace.” Plenty of jokes have been made about that. But “world peace” is actually not a bad MTP. Because it’s vague and amorphous. What does “world peace” look like? You have to think about what it means to you, and then set some clear, precise goals that will take you towards world peace. Kotler calls those “high hard goals.”
High hard goals are things you can measure. You’ll know when you achieve them. And that’s good. None of them will get you all the way to your MTP, whatever it may be. “World peace” may never arrive. But those high hard goals CAN arrive.
