Unlock the Secret Ingredients Behind Every Unstoppable Brand Strategy
“Customers are growing to expect their interactions with brands to be more and more tailored to them as individuals. As AI technology becomes more integrated into the customer experience and the rise of the chatbots continues, that expectation will only grow. You need to embrace these technologies or risk being left behind.”
Erik Bullen, MageMail
7. Micro-Moments and the Ongoing Shift to Mobile
“Consumers are increasingly attached to smartphones. Searches on mobile exceed those on computers. Google has coined a new term to describe how consumers behave on their mobile devices: micro-moments. These are instants when consumers want to know where, when, what, why and how on the fly. Brands need to anticipate and utilize micro-moments to drive conversions. Be there, be useful and be quick.”
