Unlock the Secret Power of the Blurb: Why Rushing It Could Cost You Everything
Brian D. Meeks, author of Mastering Amazon Descriptions, writes in his book that he doubled his sales rates simply by rewriting his book descriptions. (I’ve witnessed this effect myself when I’ve rewritten book descriptions for clients.)
What makes a “good” book description? Well, there are different philosophies, depending on the type of book. But here are some common tips:
- Keep the paragraphs short (2-3 sentences maximum), and keep the number of paragraphs down (4 to 5 paragraphs). Consider that Suzie K. Book Buyer, and her book-buying pals, are going through multiple book descriptions in search of something to buy. If your description is too dense with details, or too long of a read, it will get skipped over.
- Start the description with a one-sentence summary (known as a tag line).
- With non-fiction, bullet points are your friend. Put the highlights of the book in that format.
- With fiction, don’t recap the entire story. Leave some mystery for the reader to discover.
- End the description with a call to action – something that will motivate a buyer to purchase the book.
Take Away Points:
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