Unlock the Secret Power of the Blurb: Why Rushing It Could Cost You Everything
- Crummy book descriptions (just like crummy covers) crush clicks.
- Short and sweet is best.
- Start with a tag line, and end with a call to action.
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Why Should I Listen to Richard?
Richard is the rarely-heard-from co-founder of BookLocker.com. He’s been in the self-publishing industry since 1999. Four years before that, he started his career in online marketing (just as it was becoming a formal profession). You can read the whole story of Richard’s career at JoeGrape.com. When he isn’t shelling out online marketing help, he is planning off-road motorcycle trips.
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