Unlock the Secret Strategies Top Brands Use to Stay Unforgettably Authentic—Are You Ready to Discover Them?
“I find connecting directly to my consumers is the No. 1 way to create authenticity. I often do this via social media, and I think the fact that I take the time to personally engage, ask their opinions, share and participate in two-way conversations shows a sincerity and also allows them to relate to the person behind the story.”
Dalia MacPhee, DALIA MACPHEE
8. Utilize Video
“Video is one of the best ways to display authenticity and build real connections. There’s a lot of low-class marketing and attempts to be “authentic,” so it’s little wonder we’ve all become skeptical about “genuine” emails and “personal” stories. It’s much harder to be fake authenticity on video.”
