Unlock the Secret Strategy to Make 2026 the Year You’re Known for the Work You Truly Desire
Say no to work that dilutes your message
This is the hard part. Saying no to paid work that doesn’t align with where you want to go feels like turning down security.
Especially if you’re building something from scratch or transitioning your focus.
But every project you take on sends a signal about what you do.
When I kept saying yes to general relationship counseling without specifying my actual focus, people kept sending me general relationship problems.
The work wasn’t bad, but it wasn’t building the reputation I wanted.
