Unlock the Secret Strategy Top Authors Use to Make Their Fiction Unforgettable
If there’s one word that’s widely hated by novelists, it’s the word “branding.”
I’m not sure why that is. I know that branding is hard work. But it’s also rewarding work. If you look at the top novelists working today, all of them are well-branded.
Being well-branded means that your fans have a very good idea what they’re going to get when they buy your next book. So there’s no decision to be made. When they see you have a new book out, they open their wallets and buy.
Being well-branded also means that people who’ve heard of you have a clear idea of what they would get if they bought your next book. If they’re in your target audience, they might well buy one of your books eventually. And if they’re far outside your target audience, they probably won’t ever buy one of your books. (That’s good. You don’t want people way outside your target audience buying one of your books, because they won’t like it and they’ll write bad reviews and cause bad word-of-mouth for you.)
