Unlock the Secret Strategy Top Brands Use to Reinvent Themselves Overnight
Shawn Porat, Scorely
8. Keep It Simple
“Many well-branded companies are using one-word names that are hip, easy to remember and describe what the company does. When rebranding your image, a simple, fun and descriptive name and logo change is the best way to go.”
Jared Weitz, United Capital Source Inc.
9. Pivot Your Brand or Your Business — Not Both
“Either keep your existing brand but target new customers or create a new brand that elevates you in the eyes of your existing target market. If you’re doing both, it isn’t a pivot — it’s a completely different business.”
