Unlocking Culinary Secrets: What SSP Chefs Reveal for 2026’s Game-Changing Annual Meeting
SSP is thriving, it seems, and I do look forward to more such opportunities to gather with others across the SSP family.
Stephanie Lovegrove Hansen
As for me — can I just say “ditto” to all of this? I flew home almost entirely in silence as my brain slowly processed all the insights, conversations, and ideas that came from the conference. SSP is always simultaneously energizing and exhausting as we pack all we can into a few short days, but boy, did we.
My biggest takeaway was how present the “user” was this year. More than previous meetings, the presentations and discussions centered researchers as key voices in products, policies, and outreach strategies. The “Beyond the Flyer” marketing session talked about differing audience needs and channels, and how to lead with the end user when working with other teams. Groups in the Shark Tank session I hosted spent a good chunk of their time considering the real problems being experienced by researchers, even if unglamorous (the winning pitch was for an identity solution!). And allllll the AI sessions talked about how to make our offerings match the evolving workflows of today’s real, actual users. It was refreshing — and likely overdue — and I hope it’s just the beginning of this trend.
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