Unlocking the Secret Magic Behind Themed Bookstore Events That Create Lifelong Fans
So once you get the go ahead, start promoting several weeks in advance.
Create a personalized invitation that features your cover, event details, and bookstore location. While you can share that on social media, consider sending them to your neighbors or leaving one at a little library in your neighborhood.
Make sure to submit your event to any community calendars, which are usually available through neighborhood newsletters.
Contact local book clubs, writing organizations, libraries, and college creative writing programs. Remember you’re not asking people to come to a booksigning; you’re inviting them to an event. That’s much more interesting.
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