Unlocking the Secret Magic Behind Themed Bookstore Events That Create Lifelong Fans
Consider what businesses would work best with your genre. Is there a bakery in your book? A coffee shop? A magic shop? This works especially well if the business are close to the bookstore. Ask them if they’d be willing to display flyers or hand them an invitation. More guests at the bookstore means more foot traffic near their businesses.
Above All, Create an Event Worth Remembering
Readers won’t remember a simple booksigning, but they will remember an activity where they laughed, solved a mystery, made a discovery, or felt like they had stepped inside the pages of a novel. Experiences give them that.
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