Unveiling (En)Counter Culture: The Unexpected Movement Redefining Our World
Originally published in 2018. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society, and culture converge.
These elements have become more prevalent since the turn of the century. The byproducts of these shifts have affected the way we as marketers and advertisers work, as well as the ability for companies to maximize revenue. Many business owners don’t know where to begin and feel overwhelmed at the thought of figuring this out on their own.
These elements have become more prevalent since the turn of the century. The byproducts of these shifts have affected the way we as marketers and advertisers work, as well as the ability for companies to maximize revenue. Many business owners don’t know where to begin and feel overwhelmed at the thought of figuring this out on their own.
