Unveiling (En)Counter Culture: The Unexpected Movement Redefining Our World
Thus, I mark my return, inspired by an upcoming session at Seattle Interactive Conference, fully equipped with the answer: it all starts with culture.
The Problem with How We Use the Word
The word culture, when used in our industry, is much like the word brand. Both words are often used interchangeably with terms that are, in fact, components that define each concept in part (i.e., logo vs. brand or customs vs. culture). This type of misuse makes it hard to do what’s best for your business when it comes to making the best connections with your customers via clarity and effective communication.
