When Imagination Meets Industry: Unlocking the Hidden Synergy Between Creative Writing, Art, and Commerce
The Commercialization of Art
We all know what commercialism is. It’s the intent to make money, preferably lots of it. Traditionally, art was safe from commercialism. Big business just wasn’t interested, and artists could freely create. The market was open and it decided who succeeded and who didn’t. Fine art rose to the top.
But once the money makers filled up all the shelves in the grocery markets and lined all the racks in the department stores, they turned to art, and they commercialized it.
Screenplays were streamlined into formulas. Big publishing houses tried to figure out which books would turn the fastest and easiest profits. Clear Channel bought up all the radio stations and started using bottom lines and internal agendas to decide which songs the public would listen to.
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