Why the Real Treasure Behind Bestselling Books Isn’t the Pages—It’s the People Who Read Them
People bought the book because they already trusted the voice behind it. They spent months, and in some cases years, reading my posts and feeling understood. The book just became a deeper way to continue a conversation we were already having.
Many authors focus on building an audience for their book. I believe the better approach is to build a community around a shared interest, challenge, or passion. If you do that successfully, the book becomes a natural extension of the relationship rather than a sales transaction.
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