Why the Real Treasure Behind Bestselling Books Isn’t the Pages—It’s the People Who Read Them

Why the Real Treasure Behind Bestselling Books Isn’t the Pages—It’s the People Who Read Them

Readers are incredibly good at sensing authenticity. They know when every post is leading to a pitch. They also know when someone genuinely wants to serve, teach, encourage, or entertain.

Ironically, the less I focused on selling books, the more books I sold.

SURVIVING GRIEF: 365 Days a Year by Gary SturgisI then took all my blogs from social media and compiled them into my book, SURVIVING GRIEF – 365 Days A Year, which became an international bestseller.

The lesson for self-published authors is simple: Don’t ask yourself how to sell your book. Ask yourself how to help the people your book was written for.

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