Writers Who Should Be Scared About AI-Generated Content — and Writers Who Shouldn’t

Which type are you?

Photo by Nick Wehrli

There are two types of creators.

Those who freak out about AI-generated content and those who’re excited about it. So far as I’m concerned, I don’t give a d*mn about it.

The reason I say this is not to brag. But I’ve seen those types of “threats” many times since I first published online back in 2010.

In this article, I’ll show you how to navigate the AI frenzy, keep your mental sanity, and narrow your focus on what matters so that you can crush it as a writer.

Let’s get started

Refuse to play the wrong games

Most people are bad strategists.

This is why they walk through life with blind eyes and don’t know why they’re doing things the way they do. The same goes for content creation. Some people treat it as a hobby. Some as a business. (I’m the latter.)

If you want to win (and you should), then the best way is to pick battles you can win. Don’t compete in red oceans, where you’re doomed to lose.

How does this tie in with the creepy AI bots? Simple. If you continue only competing by cranking out more content, you’ll lose. A machine will always type faster than you, Speedy Gonzales.

So the real question is: how can you pick the right battles? Glad you asked.

Everything you heard about value is BS

If you want to defeat your enemy, you must know his weaknesses.

And the biggest weakness of AI is that the content is as boring as beans. Yes, the content is generated quickly, but it ain’t fun to read.

This is where you can stand out. Most writers think that they have to showcase all their knowledge so that people get more “value.” But they get it backward.

Value is not related to the number of words or the thickness of information you spread in your content.

Instead, value is how you make people feel.

Stop serving steamed broccoli

Most people don’t look for information.

Otherwise, they would scroll through Wikipedia all day long. But guess what? They’re wasting their time on social media and bartering their attention against javascript notifications.

So stop thinking that people only look for information. They look to be entertained, too.

We have all been fooled by our parents. The best way to make you eat nourishing vegetables is to mix them with something you love eating.

Same goes for your content. Spice it up by being personal.

Stop just focusing on the facts AI’s regurgitating. Start focusing on how to deliver your message.

Ditch the listicles

I hate listicles.

Listicles are fast-food content that doesn’t move the needle. They never go into depth and rarely teach you something valuable. So if you’re a listicle, bro, then I would encourage you to level up your content game.

Instead of listing 47 ways to financial freedom, start honing in on one way and go a mile deep on it. Show me the ins and outs. Show me how I can master 1 freakin’ thing and get results.

But here’s the catch: You can only go a mile deep on a topic when you truly understand it.

So it’s time to show that you’re an expert who knows what he’s talking about.

Stop writing

This is my favorite one to defeat AI.

Do you know why? Let me tell ya: Most writers think that their job is to write.

Dead wrong.

Your job as a writer is to think. Only after you come up with great ideas your job is to share them with others. So if you’re asking yourself, “What should I write about?” then you probably don’t spend enough time thinking.

Repurposing content is cheap. It’s like writing those stupid listicles.

AI can do all of that. But what AI can’t do is the thinking part.

Stop focusing on the word count, focus on the idea count.

Stop being lazy

Lazy people always lose. Don’t be one of them.

Instead, start working on your own unique advantages and level up your thinking game so that you can thrive when others think standing out is as easy as writing a prompt and clicking a button.

Want to level up your content game? Check out my free course right here. (Safe link to my website)

Writers Who Should Be Scared About AI-Generated Content — and Writers Who Shouldn’t was originally published in The Writing Cooperative on Medium, where people are continuing the conversation by highlighting and responding to this story.

Go to Source
Author: Matt Giaro