Inside the Untold Journey of Creating a Hit Movie Far from Hollywood Lights with Adam Burke and Jud Nichols
Adam Burke
ROI doesn’t have to be, as you put it, Ashley, it doesn’t have to be money, it doesn’t have to be monetary. It’s like, how many people pay a ton of money to be a part of something cool, whether that’s a vacation or an experience or going to the sphere for a show. People want to live a life that has these crazy fun moments and how many people can say I was a part of this film, this short, this feature, and I got to be a part of that and it was wild and it was super fun. People want those stories when they’re sitting around having to be with their friends. So, it’s not that there’s not any value there, it’s just that pitching people that there’s going to be monetary value on the back end. Yeah, it can be, I think that feels a little salesy. Unless you know for sure, but who does? I don’t know.
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