Inside the Untold Journey of Creating a Hit Movie Far from Hollywood Lights with Adam Burke and Jud Nichols
I really do try and think it through and keep these emails to a minimum. We did a 16-day Kickstarter campaign as opposed to the normal month-long or 30-day one. And because of, you know, I did this because I knew, again, that the people on my email list would either pledge money or they wouldn’t pledge money, but I didn’t really need 30 days to talk them into this. And I actually find, like, having a condensed Kickstarter, you have the first week and then you have the final week. And Kickstarter is all about that momentum. So, you have the first week, hopefully you get some backers, and then on your final week you can put the pressure on and say, hey, this is the final week. And doing the middle two weeks is just I found with my first Kickstarter I got no pledges. So, this just seems like a way more efficient way of doing it. You need content. You need some way of engaging people for the full 30 days. So, unless you have a lot of ways of doing that, I feel like doing a shorter Kickstarter is probably better. So, that’s what we did and it did work out for us. The other big thing I did was I created 20 short form videos on how I made the film. Like, literally I did a, you know, five-minute video on the equipment that we used. I did a, you know, a six-minute video on how I found this specific location. And so, I just did 20 of these videos and I started releasing them a few weeks before the Kickstarter to try and build a small audience beforehand to see if I can actually get some people interested in this film. But very few people ended up contributing to the campaign who found me through these videos. There were some, but when I say only a few, like literally, I think a few, like maybe three people. So, that’s one of the big lessons. I mean, everybody says that if you look up how to run a Kickstarter, but it’s definitely true. You need an audience before you launch your Kickstarter. It’s really too late if you launch it and then go about trying to build a following.
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