Inside the Untold Journey of Creating a Hit Movie Far from Hollywood Lights with Adam Burke and Jud Nichols
Okay, so back to the Kickstarter campaign. So, again, we created a Kickstarter video and I set the – I created a Kickstarter video. Obviously, we set up the Kickstarter page and that does take a little while. There was some back and forth with Kickstarter before it went live, but right when I finally launched the campaign, I text some of my friends – when I say some of my friends, like, you know, five or six friends who I knew would kick in a few bucks, 10, 20 bucks, just to get the ball rolling and have some support right out of the gate. Again, just only a few people, but I just – before I started marketing it and really blasting it out and trying to get people to go there, I wanted to show that there was at least some interest and have a few backers. I find when I’ve been to Kickstarter campaigns, if I’m the first one there and there’s no backers and no money, it just feels a little empty. So, that’s something that, you know, just have a few people in there so it’s not just a ghost town. So, after that handful of backers, that’s when I started sending out emails to the SYS email list. I waited a little while on that. But basically, the first week – so again, this is only a two-week campaign – but the first week, I sent out one email to the people on the Selling Your Screenplay email list, basically just introducing the Kickstarter. But the main thing – and I led with this – I had now posted a bunch of these short-form videos. So, I led with that. I said – hey, I’m posting these short-form videos. If you have any interest in making your own micro-budget film, these videos might be helpful to you. And by the way, our Kickstarter started yesterday and if you want to give to that. So, it was sort of, I felt, a soft sell. But I try and – when I send out these emails, I genuinely try and give value. I try and think about it as a person receiving this. And I do think – I mean, I spent a lot of time on these short-form videos and I do think they would be helpful. Like, if you’re thinking about making a micro-budget film, I think these short-form videos would be extremely helpful. I just go through the nuts and bolts of every aspect of making a film.

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