The Surprising Decision That Transformed My Journey as an Author – Inside Chris Emery’s Choice of a Publishing Partner
The Marketing Question
One concern remained: Marketing. This is the area where traditional publishers used to have their greatest advantage. At first, I assumed that might ultimately tip the balance. However, the more I researched the subject, the more nuanced the answer became. Traditional publishers no longer provide marketing support to new authors. [Source: WritersWeekly.com, May 22, 2026] There are no marketing specialists or coordinated publicity. Worse, 99% of traditionally published books never make it into bookstores. Major publishing houses understandably devote most of their marketing resources to a relatively small number of lead titles each season. Mid-list authors often find that much, if not all, of the promotional responsibility still rests with them.
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