The Surprising Decisions That Make or Break Founder Credibility in Your First Two Years

The Surprising Decisions That Make or Break Founder Credibility in Your First Two Years

Sharing that you’re struggling to find product-market fit? Productive.

Sharing that you haven’t paid yourself in six months and aren’t sure you can make payroll?

That’s the kind of information that erodes confidence in your stability, even if it’s temporary. When I was dealing with recurring injuries that eventually ended my athletic career, I shared my struggles with recovery and mental resilience.

What I didn’t share, until much later, was how close I came to giving up entirely. Timing matters.

The goal is to humanize your journey without undermining confidence in your ability to execute. Luna, my border collie, has taught me something about this.

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