The Surprising Decisions That Make or Break Founder Credibility in Your First Two Years
Dogs are incredibly honest about their needs – they’ll let you know when they’re hungry, tired, or need to go out. But they don’t catastrophize. They communicate the need and trust it will be met. That’s the energy to bring to building in public: honest about challenges, confident in your ability to address them.
Deliver disproportionate value to your first believers
Your first customers, first readers, first supporters – they took a risk on you when you had nothing but potential. How you treat them in those first two years sets the tone for everything that follows. I made it a point to personally respond to every email, every comment, every message in my first year of writing.
